You have to. You’ve got to care about where your coffee comes from and that your partners in the chain, that spreads around the world, are doing well. We always have. How do we do that? By using the best importers like Mercanta and Falcon speciality. We pay much more for the coffee you drink than Fair trade, much more. It’s ethically sourced and transparent – read about the farmers in Our Coffees and be reassured that we are all doing right by them.